Medbridge Unveils a New Brand as the Hybrid Care Era Begins

Bellevue, WA — Medbridge, a leader in education and digital care solutions for healthcare professionals, today announced its rebrand, reflecting its commitment to innovative conservative care that prioritizes avoiding surgery, opioids, and unnecessary and expensive diagnostic tests. This rebrand honors Medbridge’s 10+ year heritage and expands its ability to empower healthcare professionals to provide exceptional patient care while practicing at the top of their licenses.

At the forefront of this transformation is the introduction of Pathways, a hybrid musculoskeletal (MSK) care platform designed to deliver groundbreaking results in improving access to conservative care and delivering quality clinical outcomes. Pathways combines cutting-edge technology, including AI-driven motion-capture clinical assessments, with evidence-based practice to support clinicians in providing enhanced treatment options for their patients.

“We’re proud of our history and the impact we’ve made in healthcare, and this rebrand signals a new chapter for us,” said Donovan Campbell, CEO of Medbridge. “Our goal is to expand access to conservative MSK care and ensure that more patients receive the high-quality treatment and education they need to take control of their journey and avoid costly and unnecessary procedures—particularly surgeries. With Pathways, we are enabling our clients to revolutionize how care is delivered, making it easier for clinicians to connect with patients, to understand how they’re progressing when they’re not in the office, and, ultimately, to achieve outstanding results.”

The rebranded Medbridge experience includes significant upgrades to product functionality such as Direct Epic and MyChart integrations to streamline workflows and improve communication between clinicians and patients. Additionally, the revamped Clinician Mobile App offers enhanced features that make it easier for healthcare professionals to learn in any format and any location. Through new innovations in podcast CE to just-in-time clinical skill training, Medbridge is continuing to invest in giving clinicians the education and tools to drive the most effective care.

“Our commitment to education and patient-friendly solutions is at the heart of this rebrand,” said Taylor Sterling, CMO of Medbridge. “We believe that by equipping clinicians with the best tools and the latest knowledge, we can collectively elevate the standard of care. Pathways exemplifies this belief, providing a comprehensive platform that bridges the gap between in-person and virtual care, allowing for more personalized treatment plans.”

The rebrand of Medbridge marks an exciting evolution in its mission to support healthcare professionals and improve patient outcomes through innovative and accessible care solutions. As Medbridge continues to lead the way in education and digital healthcare, they invite all stakeholders to join in this transformative journey toward a healthier future.

For more information about the rebrand and the new Pathways platform, please visit medbridge.com.