Improving HEP Adherence Through Behavioral and Marketing Psychology

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Video Runtime: 2 Minutes

Marketing professionals use psychology to generate buy-in from prospective customers. Healthcare providers can use marketing psychology techniques to get patients to commit to behavior change, including adherence to their home exercise programs. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

Meet your instructor

Ari Ginsberg

Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021. Ari…

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Chapters & learning objectives

1. Improving HEP Adherence Through Behavioral and Marketing Psychology

Marketing professionals use psychology to generate buy-in from prospective customers. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

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