Strategies for HEP Activation: Reciprocity and Concession

Presented by Ari Ginsberg

Strategies for HEP Activation: Reciprocity and Concession

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Video Runtime: 2 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for using reciprocity and concession to promote digital home exercise program adherence.

Meet your instructor

Ari Ginsberg

Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021. Ari…

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Chapters & learning objectives

Strategies for HEP Activation: Reciprocity and Concession

1. Strategies for HEP Activation: Reciprocity and Concession

This short lecture includes strategies for using reciprocity and concession to promote digital home exercise program adherence.