Motivation and Marketing to Improve HEP Adherence
Presented by Ari Ginsberg
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Nonfinancial: Ari Ginsberg has no competing nonfinancial interests or relationships with regard to the content presented in this course.
This course is designed to teach healthcare professionals how to utilize motivational psychology and marketing strategies to improve patient adherence to their home exercise program (HEP). HEP adherence is a critical factor toward helping patients achieve their goals. Unfortunately, many patients have difficulty adhering to their home exercise programs, thereby limiting their ability to achieve positive outcomes. Healthcare professionals who prescribe home exercise programs can use motivational psychology and marketing strategies to improve the odds of their patients completing their HEPs and ultimately improve patient outcomes. This course will give participants practical tools based on psychology to improve their patients’ ability to achieve their goals.
Meet your instructor
Ari Ginsberg
Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021. Ari…
Chapters & learning objectives
1. Do HEPs Work?
Chapter 1 discusses the research supporting home exercise programs as a means of helping patients achieve their goals. The research also offers some suggestions for the future regarding HEP effectiveness.
2. Do Patients Adhere to Their HEPs?
Chapter 2 explores the research regarding HEP adherence rates. The research demonstrates the need for improvement in the area of HEP adherence.
3. Motivational Psychology and Behavior Change to Improve HEP Adherence
Chapter 3 describes classic motivational psychology theory and its applicability to improve HEP adherence. Habit formation is also mentioned in the context of HEP adherence.
4. Marketing Strategies to Improve HEP Adherence
Chapter 4 presents marketing strategies as a way of improving HEP adherence. Concrete examples and demonstrations are provided.
